Bridal Buyer Award 2004 Leigh-Anne McCague Tiaras

Bridal Buyer Awards Best Headdress Designer 2004

Charlie Rose Tiara

If it's bling a girl wants, she'll get it here - Leigh-Anne McCague has enough shimmer-shine to out-sparkle the stars and enough choice to ensure there's always something for just about anyone.

Judges Comment

Leigh-Anne has her finger firmly on the fashion pulse and manages to translate catwalk into every brides dream. By having two labels, two images and two price points she can cater to all budgets.

There are two ranges, the designer collection, Leigh-Anne McCague Tiaras, and the highly competitively-priced diffusion brand, Dulcie Angel. Between the two there are some 400 highly individual pieces which can now be found in some 100 retailers throughout the UK.

Statement making power pieces and deliciously OTT extras such as metallic masks scattered with stones, provide retailers with talking points for displays and points of sale. And while the vast, brilliantly-coloured highlights in the range get the attention, there are more than enough beautifully-designed tiaras and elegant jewellery sets to keep even the most conservative of brides looking the part and feeling...well...sparkling.

Terrific service and a fast turnaround makes this one a favourite all-round, not only with retailers and the media, but with the all-important consumer.

Bridal Buyer Awards 2004

Judging Criteria:

  • The degree to which traditional materials have been used in an innovative/creative way.
  • Original designs that set trends rather than follow them but are still wearable.
  • Range of different product types, ie tiaras, chokers, rings etc, that ensures retailers have a story to tell/sell and the opportunity to link-sell.
  • Unusual/innovative use of colour.